So if you cannot get past the first wave of innovators and early adopters, then you will never get to the tipping point. He’s a hugely popular motivational speaker, an unshakable optimist who believes in a brighter future and our ability to build it together. Always communicate your “why” to others because emotions influence over reason. Simon Sinek: The goal is not just to hire people who need a job; it's to hire people who believe what you believe. It's always the same three things. Simon Sinek: In other words, when we communicate from the outside in, yes, people can understand vast amounts of complicated information, like features, and benefits, and facts, and figures. In fact, they tried. We just happen to make great computers. The goal is to sell to people who believe what you believe. This discovery was the uncovering of a pattern in which all the great leaders would think, act and communicate. First, the famous failure. Simon Sinek begins his talk with questions: Do you ever wonder why Apple® is so innovative or why Martin Luther King became the leader of the Civil Rights movement? The middle two sections make up our limbic brains. We all have about 10 percent who just get it. What you do simply proves what you believe. Simon Sinek Quotes TiVo and other digital recording devices have confounded advertisers. Simon Sinek: People don't buy what you do. That's how we describe them, right? Simon Sinek: Because, you see, when TiVo launched their product, they told us all what they had. It doesn't 'feel' right? Simon Sinek: There's something else at play here. The only reason these people buy touch-tone phones is because you can't buy rotary phones anymore. TiVo and other digital recording devices have confounded advertisers. It gets great gas mileage. Simon Sinek: Dr. King believed that there are two types of laws in this world – those that are made by a higher authority and those that are made by man. Simon Sinek: There are leaders and there are those who lead. We found out about it a few days later. They were extremely well-funded. How Great Leaders Inspire Action – Simon Sinek – TED was automatically transcribed by Sonix with the latest audio-to-text algorithms. Nowhere else is there a better example of this than with the Wright brothers. 33. Samuel Pierpont Langley was different. Simon Sinek: We all sit at various places at various times on this scale, but what the law of diffusion of innovation tells us is that if you want mass-market success, or mass-market acceptance of an idea, you cannot have it until you achieve this tipping point between 15- and 18-percent market penetration. | 1 Jan 2018. Rather than speaking to each user’s ability to control their lives better, they focused on communicating features and functionality, expecting sale that never came. They're more comfortable making those intuitive decisions that are driven by what they believe about the world and not just what product is available. The reason that person bought the iPhone in the first six hours, and stood in second in line for six hours, was because of what they believed about the world and how they wanted everybody to see them. Emotions win over logic “What” engages logic. I always say that if you hire people just because they can do a job, they'll work for your money, but if you hire people who believe what you believe, they work for you with blood, and sweat, and tears. Click here for 30 free transcription minutes!! Industry conditions were fantastic. When they went IPO, their stock was at about $30 or $40 and then plummeted, and it's never traded above $10. They just get it. Market conditions were fantastic. It's all grounded in the tenets of biology; not psychology, biology. The problem is, how do you find the ones that just get it before you're doing business with them versus the ones who don't get it? They love to tell you, "Oh, it's about 10 percent," proudly. There is no dispute. In fact, people will do the things that prove what they believe. His mother, Susan is the author of several books including the Simply Scrumptious Desserts book. In 2011, Sinek released his book "START WITH WHY". Simon Sinek: The difference was Orville and Wilbur were driven by a cause, by a purpose, by a belief. Totally different, right? From the time TiVo came out, about eight or nine years ago, to this current day, they are the single highest-quality product on the market, hands down. Simon Sinek: Look at TiVo. Not until all the laws that are made by men are consistent with the laws that are made by the higher authority, will we live in a just world. A few hundred miles away in Dayton, Ohio, Orville, and Wilbur Wright … They had none of what we consider to be the recipe for success. “Why” engages emotion. As it turns out, all the great and inspiring leaders and organizations in the world, whether it's Apple, or Martin Luther King, or the Wright brothers, they all think, act, and communicate in the exact same way, and it's the complete opposite to everyone else. Try Sonix for free today. In fact, some of his ideas were bad, but he had a gift. Starting with “why” unlocks the inspiration option. Not a single person on the Wright Brothers team had a college education; not even Orville or Wilbur. We transcribe audio and video files for storytellers all over the world. The Internet is so big, so powerful and pointless that for some people it is a complete substitute for life. They've been making flat screen monitors for years. It pauses live TV, skips commercials, memorizes your viewing habits," et cetera, et cetera? Sometimes, you say you're leading with your heart, or you're leading with your soul. The inspired leaders and the inspired organizations, regardless of their size, regardless of their industry, all think, act, and communicate from the inside out. My spouse and i TiVo products on my piece of junk Time Warner DVR on a regular basis. I call it the Golden Circle – Why How? Simon may be best known for popularizing the concept of … Start With Why is really starting to take shape for me. This explains why every single person in this room is perfectly comfortable buying a computer from Apple, but we're also perfectly comfortable buying an MP3 player from Apple, or a phone from Apple, or a DVR from Apple. FULL TRANSCRIPT: How to medical by Sarah Cooper, FULL TRANSCRIPT: WHO Press Briefing COVID-19 – March 30, 2020, FULL TRANSCRIPT: WHO Press Briefing COVID-19 – March 27 2020, FULL TRANSCRIPT: WHO Press Briefing COVID-19 – March 23 2020, How to add captions and subtitles to iMovie. Simon Sinek: How do you explain when things don't go as we assume, or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? Why is it that the Wright brothers were able to figure out controlled powered manned flight when there were certainly other teams who were better qualified, better funded, and they didn't achieve powered manned flight? But TiVo is a commercial failure. For example, why is Apple so innovative? He mentions that when they went IPO, their stock was valued somewhere between 30 and 40 dollars. No machine can do the work of one extraordinary man. Simon Sinek: Our newest brain, our homo sapiens brain, our neocortex, corresponds with the 'what' level. The next 34 percent are your early majority, your late majority, and your laggards. Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? Market conditions were fantastic. It's what they believed. There is a famous TED talk by Simon Sinek called How Great Leaders Inspire Action. Once more, Sinek is giving us an example of how one of his concepts plays out in reality. "Why is it that Martin Luther King led the civil rights movement?" It is only when they go wrong that machines remind you how powerful they are. Simon Sinek: If you don't know why you do what you do, and people respond to why you do what you do, then how will anybody … How will you ever get people to vote for you, or buy something from you, or, more importantly, be loyal, and want to be a part of what it is that you do? Simon Sinek: Here's how Apple actually communicates. You're scaring us." Why do we use that verb? Everybody was trying it. All I did was reverse the order of the information. Simon Sinek Leadership Lessons: He discovered incredible patterns in how the greatest leaders think, act, and communicate. The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. Sonix uses the latest AI to produce automated transcripts in minutes. Simon shares his simple concept of the Golden Circle, with WHY in the middle, then HOW and finally WHAT on the edge. He wasn't the only man who suffered in a pre-civil rights America, and he certainly wasn't the only great orator of the day. What is the best and easiest way to create subtitles? For example: Why is Apple so innovative? They're not inspiring anybody. If you talk about what you believe, you will attract those who believe what you believe. Paperback SUMMARY - The Infinite Game by Simon Sinek. We follow those who lead not because we have to, but because we want to. He is also an adjunct staff member of the RAND Corporation. Simon Sinek: We say what we do. They sent out no invitations, and there was no website to check the date. Simon Sinek: Let me give you an example. Visit http://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Why do you get out of bed in the morning, and why should anyone care? Simon Sinek: Lo and behold, look what happened. By 'why,' I mean, what's your purpose? The ad industry sees the technology as a threat to their product. The Failure of Diffusion of Innovation Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. It's obvious, we go from the clearest thing to the fuzziest thing. Again, the goal is not just to sell to people who need what you have. He held a seat at Harvard and worked at the Smithsonian and was extremely well-connected. Click here for 30 free transcription minutes!! The New York Times followed them around nowhere. People who believed what he believed took his cause, and they made it their own, and they told people. Sinek is keeping the audience on their toes by introducing a new concept and proposing a new idea. The way we challenge the status quo is by making our products beautifully designed, simple to use, and user-friendly. He started to see that many of the struggles that organizations face exist simply because their leaders were playing with a finite mindset in a game that has no end. Millions have already seen his video on TED.com about the importance of knowing why we do what we do. These are the people who spent $40,000 dollars on flat screen TVs when they first came out, even though the technology was substandard. The goal is to do business with people who believe what you believe. In Start with Why, a book by Simon Sinek, these and other similar examples are discussed. Transcribe audio and video files in 35+ languages. Sinek made a shocking discovery. I believe. We have the best lawyers with the biggest clients. Simon Sinek: How many of them showed up for him? People who are really serious about software should make their own hardware. We are not associated with TED. Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" What is the difference between closed captioning and subtitles? It lets people be creative. The HOW and WHY come from the inner part … Why would you buy an MP3 player from a computer company? People don't buy what you do, they buy why you do it. You're ready to buy a computer from me. Simon Sinek: I love asking businesses, "What's your conversion on new business?" Leaders hold a position of power or authority, but those who lead inspire us, whether they're individuals or organizations. He is best known for ‘the golden circle’ and to ‘Start With Why’, popularizing its concept. It's opposite of everyone else. The others just worked for the paycheck. His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its … It's always a result. "We make great computers. We believe in thinking differently. Some of those people created structures to get the word out to even more people, and lo and behold, 250,000 people showed up on the right day, on the right time, to hear him speak. I TiVo-ed stuff on my piece-of-junk Time Warner DVR all the time. The internet is a great way to get on the net. I've mentioned this previously.His Golden Circle is not the Eighth Wonder of the (business) World, it's over-hyped, over-dramatised and over-valued. In fact, talking about it now, we can't even imagine buying an MP3 player from Dell. He is the author of five books, including Start With Why (2009) and The Infinite Game (2019). It lets people be productive. Accurately transcribe your audio and video files with Sonix. The more Simon started to understand the difference between finite and infinite games, the more he began to see infinite games all around us. He knew all the big minds of the day. Simon Sinek achieved international fame with the TED Talk “How great leaders inspire action” and his first book “Start With Why.” Now he is expanding his discussion of leadership and delving into the question of what has gone so wrong for businesses and their leaders. Well, Dr. King wasn't the only man in America who was a great orator. They showed up for themselves. It has no leather seats. Every single person, every single organization on the planet knows what they do, 100 percent. Sonix is an automated transcription service. "I believe. The goal is not to do business with everybody who needs what you have. Presented by Simon Sinek. Simon Sinek: It's probably the world's simplest idea. Making transcripts available for listeners and those that are hearing-impaired is just something we like to do. Then, why is it that they seem to have something different? They've never made money. Simon Sinek: Let's explore that. As a successful example, he uses Martin Luther King, Jr.’s “I Have a Dream” speech. Nobody bought one. The WHAT corresponds to our rational and analytical thinking, the outer neocortex of the brain. Well, why is it important to attract those who believe what you believe? How do you do that? It's a commercial example. They had no money. The next 13.5 percent of our population are our early adopters. 13:31-15:15 – Applies the Law of the Diffusion of Innovation to a failed attempt: TiVo. There's nothing that distinguishes them structurally from any of their competitors. He argues that the root cause of the marketing problem that most brands experience is … Some know how they do it, whether you call it your differentiating value proposition, or your proprietary process, or a USP. Samuel Pierpont Langley was given $50,000 by the War Department to figure out this flying machine. It's those who start with 'why' that have the ability to inspire those around them or find others who inspire them. By the way, they didn't do it because the technology was so great; they did it for themselves, because they wanted to be first. Simon Sinek: Let me give you a famous example – a famous failure and a famous success – of the law of diffusion of innovation. I am talking about, we work with TiVo since verb. They're just like everyone else. They were first. The cynical majority said, "We don't believe you. They buy why you do it. Simon Sinek THIS BOOK WAS WRITTEN FOR ANYONE WHO WANTS TO INSPIRE OTHERS, AND ANYONE WHO WANTS TO FIND SOMEONE TO INSPIRE THEM. convert com/watch?v=qp0HIF3SfI4 file to srt, convert your com/watch?v=qp0HIF3SfI4 to text. Simon Sinek’s Biography. We don't need it. Sonix is the best way to convert your video to text in 2019. How do you explain when things don't go as we assume? This article is a summary of Simon Sinek's T. This article is a summary of Simon Sinek's TED Talk, which asks how great leaders inspire action.His talk is the most-viewed of all time - … But we do it every day. They’ve never made funds. To listen and watch the transcript playback in real-time, just click the player below. Simon Sinek: People don't buy what you do; they buy why you do it. Simon Sinek: The first 2.5 percent of our population are our innovators. They're just like everyone else. Simon Sinek is a British/American author, motivational speaker, trained ethnographer, and marketing consultant. Simon Sinek: As I said before, Apple's just a computer company. Any sufficiently advanced technology is indistinguishable from magic. I'm not a huge fan of Simon Sinek. Our limbic brains are responsible for all of our feelings, like trust and loyalty. He was in pursuit of the result. Let me define the terms really quickly. It just doesn't drive behavior. They have the same access to the same talent, the same agencies, the s… As it turns out, there's a pattern. As we said before, a second ago, the recipe for success is money, and the right people, and the right market conditions, right? It's also responsible for all human behavior, all decision making, and it has no capacity for language. Wanna buy one?" The Wright brothers beat them to it. Because, you see, the early majority will not try something until someone else has tried it first. They're beautifully designed, simple to use, and user-friendly. 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